Chris Inman has worked in the video / television industry for over twenty years but his new adventure of opening I.D.E.A. Cleveland is the first time he has owned his own business. As a business owner yourself you understand the excitement of working to build your own brand. Chris has worked with so many of the area’s largest corporations such as the Cleveland Clinic, University Hospitals, Case Western Reserve University, Cleveland Cavaliers, Goodyear Tire Company, Signet, and you can still spot him on the sidelines working with the Cleveland Browns. Throughout his time working with these large companies he rarely worked with small business owners because they didn’t have the budget to hire the production companies that hired him. As many of us faced a new challenge during the pandemic, so did Chris. He decided to shift his efforts to help small business owners use video to generate quality leads to grow their businesses. Why? He looked around at his peers and realized that they all were creating some great videos for their clients but was there actual realistic ROI from these videos? Yes, large corporations can make a fancy website video for five to ten thousand dollars but so many businesses can’t afford that. Today, Chris helps small business owners leverage the benefits of using video in their marketing materials and balance the playing field with their large competitors. Marketers use the phrase “Know, Like & Trust” often but it is true. Building a personal brand and building a following will generate qualified leads and clients that are excited to work with YOU.
DIGITAL. Digital media is a generic word that many small business owners just do not fully know how to create and benefit from. You made a Facebook account and a Twitter account when you built your website because whoever was making it asked. But they have no value to the growth of your business. Honestly, we meet with many that say they are a burden. They don’t have the time to invest in something that isn’t making them any money. They take hours to create a single post that doesn’t get any engagement. Is this you? Well, this is where we are here to help. Let’s start with a goal… what should the goal be in having these social media accounts? Is it for current clients to stay in touch, is it to share with the world how you are different and can help them, or is it to show the culture of your company in hopes of hiring top talent in your field? Yes, all of these great goals that many have achieved using social media. Next is the budget. Not just dollars but also time. How much do you want to invest in social media? There are so many services that can take this off your plate but that leads to our third and most important aspect of how we are different. We have a one-on-one strategy meeting monthly with you to discuss how things are going. What have been your wins, what have been your losses and how can we all be better? Marketing isn’t an exact science if anyone guarantees anything through their marketing strategy be skeptical. Let’s your business a digital presence online together.
ENVISION. Envision a future of possibilities to grow your business. Envision the possibilities of growing your personal brand. Envision the possibilities where people are calling, emailing, and messaging you because they want to work with you. This is what we want to start building with you. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Our strategies are all based on the practices of content marketing. Creating content that speaks directly to your ideal customers and even current customers that establishes you as a helpful resource. You will gain their trust through this content. No one wants to be sold to. We all know when we are being sold to as well. With content marketing, you aren’t selling but just helping your customers be better.
AGENCY. We want to be your resource for content marketing. We think starting with a video on top of your content creation has great value. Value because people like videos but also it is easy to create new content from that video. How? Let’s give you the secret recipe for doing this. We appreciate you reading our website and we want to give back. Record a conversation with a co-worker, client, or strategic partner educating your ideal customers. Key point EDUCATE!! Now upload that video to YouTube. Add a great description and use keywords and hashtags. Now, embed that video onto your website. Under the video add a Call to Action … book a meeting, sign up for our next webinar, or get our e-book. Now hopefully you have them in your CRM system. Now, Let’s go back and upload the audio as a podcast. People enjoy listening while walking their dog or excercising or driving. You now have a platform to reach those people. But how do you get people to watch and listen? Social Media is a great way. Take small portions of the video and turn into social media videos linking back to your homepage with the full video or podcast asking them to subscribe. We have more for you… there are services out there that can transcribe that full video for you. Turn that into a blog. This helps your Google keyword search and attracts another set of people that like to read. Do this twice a month and your will have plenty of content to grow your brand image.
We are proud to call The Land our home. We are a part of the community and will help it be the best. If you have a charitable organization that could use some assistance feel free to contact us.