Generate Leads With Video Content

Maximize your time and your ROI

Schedule A Discovery Call

Generate Leads With Video Content

Maximize your time and your ROI

Schedule A Discovery Call

Some Of Our Services

Schedule A Discovery Call
Guardian on television

STUDIO

STUDIO

Our studio is setup to make productions easy for you. Step in front of the camera and you will see our teleprompter in front of the lens. Use PowerPoint or write a full script to read for your next video. The TV on the back wall can have any image or video for your live event or we can easily have chromakey green for added flexibility in the edit. What is most important though is you just need to concentrate on delivering your message and not on the technical equipment.

Guardian with headphones and a microphone

PODCAST

PODCAST

Podcasting helps connect you and your clients on a more personal level.   Through this medium, you have the opportunity to impact your listener’s lives through your guidance, education, and experience that forms a relationship.  I.D.E.A. Cleveland’s partnership with your podcast will take the technical burden away leaving you with just concentrating on the important part which is the content.  We will also help you get the most return on your investment by assisting you in using this asset in other marketing avenues.

Guardian with a bullhorn

SOCIAL MEDIA

SOCIAL MEDIA

Have you noticed a large increase in video content on your social media feeds? It is estimated that 8,000,000,000, yes 8 billion, videos are watched each day on Facebook. So much content, so many options, now how do you standout? Well, the first thing you need to do is create content that your clients need or can benefit from viewing. So many times brands make content that benefits their needs not their client’s. Their need to make a sale so they create a video or an advertisement that just promotes a service or good. We recommend creating content that helps or educates your customers. Being a source of information will lead to sales through the “Know, Like & Trust” strategy.

Guardian on television

YOUTUBE

YOUTUBE

By now you know that YouTube is the second most used search engine which is own by the first, Google. Obviously you need a presence on this platform. There are some lucky few that generate enough revenue through YouTube ads to make it “their business” but you aren’t looking to do this and frankly neither are we. A well thought out and proper YouTube marketing strategy helps your brand gain exposure, display authority, and generate quality leads. The biggest mistake corporations make on YouTube is create great content, upload it, and expect the leads to start pouring in. This is just unrealistic expectations. The proper strategy must include a distribution strategy.

WEBSITE VIDEOS

WEBSITE VIDEOS

There are many benefits to using video on your web pages. Let’s be honest people buy from people they like and no better way than video to share your personality and forming a relationship with your web visitors than through video. Having this content on your homepage not only helps keep the visitor on your site but it even helps with the Google SEO. Needless to say, the primary goal of creating a website is to drive traffic and find potential customers. Marketers agree that a video helps lead to more sales, scheduled meetings, and registrations when used. I.D.E.A. Cleveland can help you create a homepage video or a series of videos to be used throughout your website.

Guardian presenting at a chalkboard

WEBINARS

WEBINARS

Who hasn’t attended an online webinar this past year? Everyone is doing it. The cold hard truth is conversion rates on webinars are low. Attendance is about 50% and the Call to Action is less than 10% of that in the end. So why do one? The key is to use that webinar to continuously generate leads well after the live event. Using this as “on-demand” content extends the value. Doing a webinar in our studio with an HD camera, proper lighting, and adding additional graphics will enhance the quality of the final video. No longer that one & done will make your effort more valuable.

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